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10 Key Places To Give Away Your Promotional Products
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A promotional product is nothing more than a normal item that you add your business's name, slogan, web address, or logo to and give out in an effort to raise community awareness of your company. You probably have some promotional products in your home. Some examples include pens, key chains, coffee mugs, magnets, and calendars.
Distributing promotional products is a powerful marketing tool. Who doesn't love to get stuff for free? Once we do, we tend to keep such items around for a long time. If your company's name appears on such household objects, customers will be constantly reminded of the products and services your business offers them. You can use the following locations to organize promotional product giveaways and maximize contact with your customer base.
* Your website: To generate some buzz, opt to hold a monthly giveaway on your website for one of your promotional products. To be effective, think about your target market and what they may like. If you have a website with information on cooking, you can give away an apron, a measuring cup, or a recipe holder.
* Websites of other companies: Websites of companies that you are not in direct competition can be another great location from which you can set up a product giveaway. Though you shouldn't use a competitor's website as your base of operations, the market of the company you work with should be similar to your own. For example, giving away a cooking apron away on a website about fishing won't help you draw very many customers.
* Upgrade orders: You can encourage your customers to upgrade their orders by offering promotional products in exchange for their upgraded purchase. Following the example mentioned above of an informational website about cooking, you could offer a customer who buys two recipe ebooks a free apron in thanks for their purchase.
* Best customer: Another twist on this idea is to surprise your best customers with the promotional item. Go back through your records from the past year and send anyone who spent over $100 a little gift. This will show your appreciation and your customer will be so flattered they will continue to buy from you again and again.
* Best affiliate: You can reward your best affiliates with a promotional product. It will serve as big thank you, encouraging affiliates to work even harder in promoting your company's goods and services.
* Non-competing businesses: Non competing businesses can be a great source of referrals and word of mouth advertising. A non-competing business is a business with a similar target market as you have, but is one that doesn't sell the same products as you do. For example, a virtual assistant and a graphic designer are non-competing businesses, as are hair stylists and make-up artists.
About the Author
Struggling to get your internet business off the ground? Quit chasing income and start treating it like a business. Visit the Internet Marketing Chaos blog at http://www.netmarketingchaos.com for a hype-free look at how to build a business online.
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