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6 Ways to Keep Your Network Marketing Downline Intact
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How do you keep people from dropping out of your network marketing downline? This is probably the number one question of network marketers, and there are a few things you can do to help you keep more of your recruits for longer.
The longer your new distributor stays active in your organization, the more money you're going to make. Therefore, this is an extremely important part of running your business. There are many ways to help ensure they'll stick around, here are 6 ideas that have worked for me.
1. It's important to pick the right company. You're new recruits will stay involved and excited if they're part of a company they can be proud of, and that has good products. These 2 aspects of the company will help them to weather the startup pains all new distributors face.
2. Sign them up with the most expensive option your company offers. Making sure they spend some money up front will make it harder for them to bail right away. My company has a startup package that costs about $1200. This package has basically all of the products my company offers, plus several sales tools and vouchers for events included. That way my new recruit can try everything that applies to him, and turn around and sell the stuff that doesn't.
3. Help them to make some money right away. This is called monetizing their business and can be accomplished by getting them involved in affiliate marketing, which really goes hand-in-hand with network marketing. Affiliate marketing is simply advertising somebody elses products online and sending people to their website. Then, you get paid a commission without having to actually make the sale.
4. Get to know them. In order to develop loyalty and accountability, you need to have a personal relationship with the people you sign up. If you just enroll people automatically on the internet or some other way, you may be able to sign them up in bunches, but you'll also lose them in bunches too because no one will know or care if they walk away. Network marketing requires personal contact, if you're not comfortable with that, this isn't the business for you.
5. Train them. Let them know how long it takes to build their business. Don't deceive them just to sign them up. They'll never trust you. Don't oversell - some people might be making $1000 per month within 6 months, but most won't. You don't want to damage the person, making them worse off than when they met you.
6. Don't assume that because you like to do recruit one way that your new distributor will do the same. Every one is different, and if you can help them to discover what works for them you'll be much better off in the long run. Just because you like to work online doesn't mean they necessarily will - maybe they'll be great at making cold calls or in their warm market. Keep an open mind!
Remember that your goal is to keep your new distributor around as long as possible. The quicker they're able to be successful, the more likely they are to stick around. Every month they stay involved is a month closer to success for them (and you). Plus, it's another month of income!
About the Author
Matt Hellstrom is an internet network marketing coach. He can help you learn more about keeping your downline around and current tools for building your MLM business.
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