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A Prosperous Adwords Campaign Has 3 Main Ingredients
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The internet is crowded with marketers who tout the merits of Google's AdWords, spilling forth the message to the young and lazy businessmen, that for a small fee they will share the secrets to making hundreds of dollars each day, doing as little a 3 to 4 hours of work from their den, in their pajamas.
Whoa there tiger, did you say lazy?
That's right. The simple truth of the matter is that AdWords is not that difficult to navigate. With a little bit of effort on their parts everyone who has willingly handed over their money to these so-called "experts" could learn everything they need to know without spending a single penny.
In order for an AdWords campaign to succeed it is necessary for the strategy to contain three key components:
1. A successful keyword. The choice of a keyword is the true make-it-or-break-it point in an AdWords campaign. If the keyword is not efficient enough to stimulate business it does not matter what the advertiser does from that point on.
The trick to good keyword is to find ones that cover a wide enough area of the topic so that someone who is searching can be aimed in your direction but one that is pointed enough that it won't attract too many random searches.
We need to note here that search engines charge the marketer for the click on the ad whether there are sales happening or not. It is their bottom line that has their greatest concern.
This means that an ad that contains a popular keyword (many marketers will simply visit the database of a search engine and select keywords which are frequently used for use in their ads) may generate a tremendous amount of traffic but very few sales.
AdWords has a number of tools available for marketers who are having difficulty finding an appropriate keyword for their ad. By visiting www.adwords.google.com advertisers will have complete access to some of the greatest pay per click resources on the internet.
2. High bid rankings. The basic fact is that internet searchers come from a broad range of demographics. They usually know what they want and want it right away.
Basically they don't exercise the patience to scroll through page upon page of information; if what they want isn't in the first few pages they will revise their search and try in some other direction.
If you are a marketer this means that you need your ads on the first page or so of search results. This is tricky because the as are put up by how much a marketer is willing to pay per click and not by when they were turned in.
It is essential that the advertiser find the delicate balance between their sales and the money they are willing to part with; while an ad at the top of the list may receive more attention that does it little good if the advertising budget won't stretch far enough to allow it its maximum exposure.
Fortunately, in the interests of not forcing their advertisers into bankruptcy AdWords allows them the ability to put a "cap" on the amount of money they are willing to spend on an advertising campaign; when this amount is exceeded the advertisement will simply be pulled from circulation.
3. Follow up. Even if you have maximum effort from a crack team of advertisers, there aren't any guarantees about the results after an ad campaign is up and running. The advertiser still must watch the actions of the ads so that a problem can be avoided or minimized, and changes made to the ad campaign as needed.
There you have it! All the necessary points to build an adwords campaign that is a success; and you didn't need to pay out $64.95. What you do with these tips is totally up to you the marketer.
About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords bid management, he's the man!
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