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Can You Charge For A Teleseminar?
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We've all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I've come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer a question I've had about teleseminars.
Here is the question:
Can you actually charge for a teleseminar, or is it better to host it for free and then try to sell products on the call?
It is good to mix things up sometimes, free calls are great, but you can also charge for them as well. There are a few things I want you to think about.
When doing a free call, you will get more people on it, but they are going to be less qualified. What I mean by this is if you are going to try to sell a product or service, they aren't as good as a prospect compared to someone who has paid for the call.
There are a number of models out there. One of the ones that I like is doing a free call and then up selling people right away to purchase the mp3 and transcripts. So I do not give the mp3 and the transcripts away for free. The reason being for this is because I want to establish a value for those out of the gate and the easiest way to do that is by selling it. I like to do a registration offer, which basically says something to the effect of, "Congratulations on your registration. Would you like to take advantage of our special offer since you just registered, which would provide you the mp3 and the transcript for $10?"
In a nut shell that is my up sell process. They have the opportunity to purchase the mp3 and transcripts for $10 and I let them know that after the call they will be sold for $47, or whatever price you want to sell them for. For them, it is a great deal to begin with and will save them a lot of money by buying it right away. For me, it gives me the opportunity to gather people for a more qualified list.
So, I am kind of hitting both markets at the same time. I am hitting the freebie seekers and I am providing content for them and they are getting great value by joining me. The only challenge is inconvenience. They have got to be there at the time of the call in order to listen to the content.
Then I am also building a sub list of more qualified people who are willing to take their credit card out of their wallet and invest in the materials that I have even though it is only $10. I do that for a reason because I do not want it make a huge hurdle. I want to capture those people right away just so that I have identified who they are and at the same time I have established value for the mp3 and the transcripts. I am training people to know that the mp3 and the transcripts are something of value that they need to pay for. It is not free.
It won't help your whole back end sales by giving everything away for free. This method has worked well for me to be able to qualify people and establish value where I can. If you do give your calls away for free, the freebie seekers needs will be taken care of, but sell the mp3 and transcripts at a higher price by offering a registration offer. Give it to them at a discounted price and let them know that after the call the price will rise dramatically, to whatever price you want.
That sub list of qualified prospects have shown you that they are willing to pull out their credit cards, so you will be able to follow up a lot harder than the people who just opted for the free call. From there you can sell other higher priced products and services.
In general, you can combine both free calls and selling your products but also know people will pay for a teleseminar if they feel they will receive valuable information from it.
If you have anymore online marketing questions, you can find more answers at www.InstantBusinessAnswers.com
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