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New York Web Design Company Speaks Up
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What differentiates a New York Web design company from any other Web design company? Competition! Those searching for top quality Web design in New York have hundreds of possible candidates to select from in an area of just a few city blocks. That's what I call competition!
If you are not from the area it can be difficult to envision. This might help Imagine typing "New York web design" into Google's search box and getting hundreds of pages with thousands of links of returns. Instead of clicking on those links however, you're walking into hundreds of offices; each offering their own unique flavor of Web design.
Sure, the competition is crazy but there is a good side. It makes those who really want to shine, work that much harder. They know anyone seeking design services has thousands of choices so they have to keep their ideas fresh and talent at its peak.
Having said that, I'd like to offer some inside advice from a flourishing New York Web design business. Specifically I'd like to hit on some of the more important aspects of Web usability, which is the most important starting point of any design project yet, typically the one least addressed.
First of all, people don't typically read a Web page. They gloss over it. Actually, they quickly scan it so you need to get their attention right away and keep it. Here's how...
1.) Start off with your best content first. Grab the reader's (or should I say scanner's) attention right away. Don't save the best for last since most visitors will leave the same way they entered: the Home Page. Your strongest message should always come first.
2.) Keep your functional areas consistent throughout your site, especially the navigation links (top navigation, sidebars, etc.) search boxes, login areas, and anything else that requires interaction. The more comfortable a visitor feels using the site, the more likely they are to stay for a while and venture deeper.
3.) Link your company logo back to your home page. It's both comforting and expected.
4.) Add a search box in an easy to find, consistent location. And be certain it searches ONLY within your Website. Having a search feature that offers to "Search The Web" gives your visitors an invitation to leave your site. Why would you want that?
Secondly, people are not the only ones who visit your site. Search Engines do too. At least you should hope they do. So how do you make a website search engine friendly? It's easier than you might think. There's a lot more to it than using keywords in your meta tags. The days when you could just add keywords to your site's head tags are over. The following are the three (3) things you absolutely need to do if you want your site at the top of Google.
1.) Use text links with anchor text within your page content. You already know that anchor text is the clickable word(s) that comprise a hyperlink. But what you might not realize is just how incredibly powerful that anchor text is.
Navigate to Google.com and conduct a search for the term "Click Here" (no quotes.) Take note of two things right away... Number one, there are more than 1.6 billion other (competing) Web pages. Number two, the top match returned is a link to Adobe Acrobat Reader.
Ready for a surprise? The term Click Here is not anywhere on the page text or META tags. The page is number one, out of 1.6 Billion pages, because thousands of Web pages supplying a link to Acrobat "Click Here" as their anchor text of choice. Amazing, isn't it? This is the best news every for your site! This is like a magic bullet that works every single time. And it's so easy. This leads us to our next tip
2.) If you deem that SEO is a priority for your site, create a unique page for each of your main keywords. Just be sure to link the anchor text from each page to the page that has that specific keyword as its focus.
Industry Insider Tip: If you are a Web designer for hire, adding search engine optimization to your resume is a nice way to get a lot more reward for your efforts. There are a number of good SEO products out there that can help you get professional results with almost no learning curve and a low upfront investment. For example, you can have the exact same tool that eBay relies on for $250, at http://www.iBusinessPR0M0TER.com.
3.) Keep pertinent anchor text at the top of your mind when requesting inbound links from other sites. This is the yardstick by which Google measure's site quality.
Take this opportunity to build your brand in your own words. Remember, once you have the visitor, you have to keep them. Using the same logic as tip two, you should always request specific keywords be used as anchor text in the links from other sites to your pages. It's also better to have each link go to the most logical page. Some to the home page are fine but you really want relevant deep linking as much as possible.
Warning: Avoid reciprocal link farms like the plague! They are so easy for Google to spot it's a joke.
If you don't have the time or expertise to set up link partners manually, consider the concept of here way linking like the service offered at http://www.3WayLinker.com.
It is both simple and brilliant Site X links to Site Y. Site Y" links to Site Z. And Site Z links to Site X forming a simple yet effective chain of one way links.
That's it for the time being. Best of luck!
About the Author
David Radovanovic is a New York Web Design specialist who began in 1993. A new media specialist, he launched WhatsTheBigIdea.com in 2003. Beyond Web, David is among the top graphic designers in New York.
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