| Alpha Computer Services » Internet-marketing » Search-engine-optimization » Search Engine Optimization Companies Are Not Created Equal |
Search Engine Optimization Companies Are Not Created Equal
|
View PDF | Print View |
So you have a company, you have a web site, and your getting no traffic, and have decided to search engine optimize. How do you go about selecting the right company or SEO consultant?
Unfortunately, the bad news is the most people have no idea how to select the right company. First, there is a lot of jargon like links, anchor text, page rank, etc., etc. To further complicate, the claims of SEO companies are all over the map and some charge $20 per month while others charge $20,000 per month.
Fortunately, there are a number of simple steps and criterion that you can apply to find the right search company for you.
What Does Their Site Say About Their SEO Abilities
To us, this is the most important step. If somebody has not been successful at 1) positioning their own sites and 2) generating substantial revenues from their own sites, then why would you want them advising you? You absolutely are looking for a been there and done that type of company or consultant.
Have Them Explain In Detail What They Plan To Do
We always suggest interviewing a minimum of the 3 companies or consultants. Really have them explain what their campaign is going to do, what realistic timelines and costs are likely to be, and why the believe it will work for you. Many fly by night type companies will make you believe that SEO and Internet marking is a black art..... that is far from the truth. SEO is a step by step process that takes a lot of time, effort, and faith but it is not black magic. By the time you interview 3 candidates, we believe it will be clear who has a solid game plan and who is smoke and mirrors.
Three Major Items To Investigate
What is driving all their activities? More traffic of unknown quality or is it really driven by bottom line sales in your company. We suggest the latter.
- Selecting Your Search Key Words -- Job 1 of a search engine optimization company is to identify a list of key words that are truly beneficial to your business and then to begin get links pointed to your web site (from other sites) that pass along reputation for these keywords.
Work With The SEO Company To Establish Realistic Goals
Ideally, you would spend $5 on search engine optimization and be ranked #1 for all your desired keywords.... an ideal dream but not realistic. Your search engine consultant should be able to sit down with you and help you grasp what is, and is not realistic.
The above step-by-step process will go a long way to helping you find the right search company. If you do this process right, it can really mean a tremendous boost to your business.
About the Author
Dr. Anderson is a search marketing specialist in florida sem with over $40 Million in internet revenue.Visit his florida search engine optimization company today.
Rating: Pending (6)
