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The Importance of Website Traffic: Traffic Generation Techniques
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Getting traffic to your website using traffic generation techniques, is one of the most important aspects of your online business. If you don't receive visitors to your website, your online business will not survive.
The whole purpose of a website is to get visitors. You can equate a website with a store in a shopping mall. No matter what you are offering: vitamins, ebooks, software, information or just advice, without anybody walking into your store, you might as well close shop. The mall is your environment, as the World Wide Web is the environment of your website. You have to advertise your offline store as you must your online website, and traffic is your life blood, as shoppers are to an offline store.
Without website traffic you may as well give up, as a shopping mall store would close its doors, so what can you do to attract the traffic that your survival depends upon? The answer to that question could fill a book - and a very large book! Much depends on how you look at it, but there are basically four different ways of directing traffic to your website:
1. Search engines 2. Online advertising 3. Offline advertising 4. Word of mouth, or buzz advertising.
We are only going to discuss a couple of rarely used and less talked about traffic generation techniques, but they are very useful in obtaining the traffic that you need. You are probably famaliar with the mainstream ways of getting visitors, so we won't discuss them because we don't have the room.
Search Engines
This is not about SEO because you will have read all you can about that. It works if you know what you are doing, but generally not if you just follow instructions by rote. However there are ways to use search engines to get to your web pages.
One is by the use of Smart Pages. These are pages on your website that the search engines spiders can find, but that your visitors never see. They are legal, but very borderline, and the way they work is that you generate dozens and more of web pages based on long tail keywords that have been used by people seeking the information on your website. You would normally use Smart page software to do this, and each page will be unique, without duplication.
When a person does a search using one of the search engines, and they use a certain keyword. The keyword that the individual is looking for has already been indexed with your page connected to that keyword. So you would think that the person would be directed to your indexed page. But they are directed to the landing page that the software has been programmed for. You can create as many of these smart pages as you like, and the visitor is sent to whatever page the software is programmed for.
If you have certain information on your web site pertaining to certain keywords you can use this among other techniques to get the search engines to send visitors to your webpages.
Online Advertising
There are many online advertising techniques that people use, including using blogs to advertise their URL and article marketing for the same purpose. Web2 sites have been used, but they are not very productive, but there are other options. You can get free links from your own Facebook page: for every website or blog you possess, and what about Twitter? You can advertise your website on your twitter posts. You can also use PPC, but not Adwords that can be expensive. Searchfeed offers good pay-per-click ads for 1 cent. If you use searchfeed, you can get by spending $25 a day, which equates to 2500 visitors to your website every day - for $25!
Classified Advertising
A lot of people forget about the power of classifed advertising. Putting a small ad in your local newspaper has a lot of power. Sending postcards through the mail, advertsing your website has also been proven to be quite productive. Having flyers made up from your local print shop, and distributing them to certain areas around town is also a great way to use the power of offline advertising. These avenues are sometimes forgotten by people trying to get the word out, when promoting their products.
Buss Advertising
Buzz advertising is a good way to promote your products. Get talking about your products and the benefits that they can bring, get your family and friends to do the same get the word out. Wherever you go drop a couple of your business cards, at the doctors office, the car repair place, pin a couple up at your local grocery store. The more your advertising is placed in front of people the more likely they are going to respond to it.
One thing that is for sure, is that you will always need traffic to your website. You will have to find what works for you. If you have not tried some of the ways mentioned in this article, you might be missing something who knows.
The importance of traffic cannot be overemphasized, and traffic generation techniques are of extreme importance to the future of your online business. Why? Because without visitors you might as well have no website at all.
About the Author
Website traffic is of critical measure to your success, and you will find some great traffic generation techniques in practice on http://www.teamsuccesspros.com/ where you will not only learn how to drive traffic to your site, but also some great proven and tested ways to make money online
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